Whether you’re new to the world of small business credit card processing or an old pro with years of experience, there are likely to be aspects of the industry that might not be familiar to you. Accepting credit cards legitimizes your business, you grab cardholders’ attention and give them a sense of trust in your business. They trust these credit card brands enough to carry them in their wallets, and that trust transfers to the merchants who accept them, or this case, to your business.
When you take your business from a cash-only operation to one that accepts credit and debit cards, your potential customer base increases significantly. The more customers you attract, the more likely you are to make additional sales.
If you’re considering accepting credit cards, it’s most likely because your customers prefer using them or because doing so makes accounting easier. So it’s important to consider how your customers use their cards. If the vast majority come into your physical location and swipe their card, then perhaps that’s the only method you need to accept. However, you might also want to accept credit cards online, over the phone, on a mobile device or across multiple channels, this will all depend on the type of business that you own.
At the end of the day consumers want to choose the method of payment that’s most convenient and beneficial for them. Credit cards are not only easy to use, but many cards offer points or rewards that encourage the cardholders to use their credit cards when making a purchase. Be the business person you want to be by putting yourself in your customers shoes.