Secure, Streamlined Payments
What is EMV?
EMV — which stands for Europay, MasterCard and Visa — is a global standard for credit cards that uses computer chips to authenticate (and secure) chip-card transactions.
You probably have a lot of questions. So we’ll walk you through everything you need to know.
Not necessarily. But the vast (vast) majority of credit cards that have chips are EMV-compliant. If you have questions about your credit card and whether it’s EMV-compliant, contact your issuing bank.
our dip the credit card vertically, chip first, into an EMV-enabled reader instead of swiping it horizontally on a magstripe reader.
There’s actually no law that requires businesses to be EMV compliant by the liability shift. It’s up to each individual seller to decide whether or not to upgrade. What has changed is the way that the banks and the processing networks handle fraudulent charges. But even though the EMV liability shift is not officially a law, it’s a good idea to protect yourself by ordering an EMV reader (like the A&B POS and chip reader) soon so you can accept the most secure forms of payment.