What is a B2B Partner Program? Let’s take a moment to get a better understanding. B2B stands for business-to-business which is a form of transaction between businesses, such as one involving a manufacturer and a wholesaler, or a wholesaler and retailer.
A Partner Program is a business strategy vendors use to encourage channel partners to recommend or sell the vendor’s products and associated services. Many vendors also operate such programs, as channel partners give them more feet on the street.
That being said, partnerships can be powerful. Large and small B2B organizations partner with other companies so that they can enhance their brand, extend their sales and customer base growth. Let’s take a look at the different forms of partnerships:
- Reseller and VAR partners
- Technology partners
- Services partners
- An OEM partnership
Now let’s take a look at a few steps to take to build a successful partnership. Now before you start building your partnership keep in mind some important factors which are business goals, vision, and executive support. Building a partner program is a big investment of time, effort, and money. That is why the partner program you create must be aligned with business goals, objectives, and strategy. That being said it is important to have executive support before you start the process.
Considering joining a partner program? AB Pay offers great benefits when you join our B2B Partner Program.
Our service levels are truly the best in class. As our partner, you will receive personalized support as well as access to an assortment of powerful sales tools to help you succeed.
We provide you with comprehensive training, free leads, a custom AB PAY website, professionally designed marketing materials, and access to technological resources such as our Sales Center app and AB PAY Online reporting tool.
Meanwhile, your merchants will be able to take advantage of exceptional in-house customer service and technical support 24 hours a day, seven days a week.
AB PAY supports every aspect of your office, from innovative products and services to lucrative revenue opportunities to exceptional support and training.
Don’t waste time, come and join our B2B Partner Program.